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Hi, I’m Mac Lackey

I’ve had the big wins.

Started, scaled, and sold six companies with multiple eight-figure outcomes, had global press, and sat in the billion-dollar boardrooms.

But I’ve also had the 3 a.m. panic. The near-misses. The moments that made me question everything.

What changed wasn’t the money. It was the choices I made.

And now, I help other entrepreneurs do the same.

Not from a pedestal.

But from the trenches, where I’ve spent the last three decades, often figuring things out the hard way. Learning the lessons I can now share.

If you are thinking of becoming an entrepreneur or are ready to hit the next level, you can do it. I had no pedigree when I started. No Ivy League degree or work experience. No family money or powerful network. I had drive, belief in myself, and a commitment to winning. And although I picked up some bruises along the way, it has been an amazing ride, and it’s one that I want for you.

I’m not interested in being your guru.

If you’re building something real…

If you want to finally monetize what you’ve created…

If you’re wondering why it still doesn’t feel like freedom…

You’re exactly why I started the OPTION 3 movement, and share exit strategies via ExitDNA.

It isn’t a basic course or a content dump.

It is a movement. A curated ecosystem for founders who want aligned growth, not just more chaos.

I’ll bring my playbook.

My network.

And all the lessons I learned the hard way, so you don’t have to.

You already know how to hustle. Now it’s time to build with intention.

Want My Help?

My Background

Mac Lackey is an American entrepreneur who has started, scaled and sold six companies (all seven or eight figure exits). Mac and his companies have been featured on CNN, The Wall Street Journal, Fast Company, Business North Carolina, USA Today and The New York Times.

Notable ventures include: KYCK (acquired by NBC Sports), Mountain Khakis (acquired by Remington) and InternetSoccer Network (acquired by division of News Corp/Sky). He additionally served as a member of the Board of Directors for Lending Tree (NASDAQ: TREE) for over five years and is currently an angel investor in over 50 companies.

Mac was a collegiate All-American and played professional soccer before starting his first Internet company in 1995.

1995

Started InTouch Interactive
Sold 1998 (Razorfish/Publicis)

1999

Started internetsoccer.com
Sold 2000 (Sky/News Corp)

2000

Started Ettain Group
Sold 2003 (Partners/Private Equity)

2003

Started Mountain Khakis
Sold 2010 (Remington)

2011

Started KYCK
Sold 2016 (NBC Sports)

2012

Started ISL Futbol
Sold 2018 (Prophet Capital + Partners)

More importantly than some of my work experiences

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This isn’t just another business newsletter. It’s honest insight from my experience building and selling six companies.

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If you’re building something real and want honest guidance from someone who’s been through it — this is for you.