I have lived a Scale Life. Building and selling companies. Time with family. Traveling the world. Living my bucket list now (not later). After my sixth exit, I wanted to create a movement to teach entrepreneurs how to scale their life so they can pursue what truly matters..and to ensure they don’t accept the tradeoffs.


Early in August of 2000 I made a decision that would change the trajectory and quality of my life…

I started my first company in 1995… so August 2000 I was still in my 20s and a few weeks prior had just sold my SECOND company in an eight figure exit. We were expecting our first daughter any day. In so many ways I was on top of the world as an entrepreneur, but I realized the way I was building companies (working 80 hour weeks, sleeping on the floor in my office, traveling constantly, etc.) would require a massive tradeoff.

I could either continue to be a scale entrepreneur OR a great dad… but something would have to give.

At that moment, I decided “I would not accept the tradeoff”. I decided, actually I demanded BOTH. At that moment, my life changed forever.

Now 19 years later I have built and sold 4 more companies but most importantly, I have lived an amazing life marked by total freedom with my family (traveling the world, living abroad, coaching their soccer teams….) all while building 7 and 8 figure companies. After selling my sixth company I was reflecting back on my life and realized the value of that critical decision.. To not accept the trade offs.

I felt so strongly about the importance of this decision that I decided to teach others the process of Living a Scale LIFE… and I created the community to make it happen. I called it: The FĒNX (pronounced FEE NIX or Phoenix) – where we help entrepreneurs RISE from the grind to pursue what truly matters..

The FĒNX is a community for driven entrepreneurs who refuse to accept the trade offs they are told they should make. We work together to defy the odds. To scale. To break-through the growth ceilings.

To live a life of freedom and impact. If you want to live a Scaled LIFE, join our movement NOW. Click below to learn more about The FĒNX


Scale Your Life

When you choose to be an entrepreneur, it is REALLY easy to let the important things in life pass you by. You are focused on your business but your kids don’t stop growing, your health doesn’t wait for you to have “time” to hit the gym… and that trip to Italy isn’t getting cheaper or easier. 

You think deeply about how to land new customers, increase revenue and scale your business but it may be even MORE important to learn how to scale your life. 

Years ago, I had the option (the same option almost every entrepreneur will face) to scale my business and continue life in the grind so that ONE DAY I’d have the time and money to really enjoy the fruits of my labor… OR I could  prioritize for a full life that allowed me to spend time with my family, travel the world, improve my health and pursue what matters. 

If you are where I was all those years ago, thinking about the tradeoffs you’ll have to make and the DREAM of the future when you succeed…STOP right now. Don’t accept the tradeoffs. Let me show you how to Live a Scaled LIFE and pursue what matters. Whether you’re looking to scale up a start-up or an established business, I can help you. Click here to learn more about my community for founders and entrepreneurs called The FĒNX.

P.S. If you are a later stage entrepreneur who is interested in how to find a buyer for your business or wondering how much should I sell my company for, I have a transformational program called ExitDNA that is designed to both increase your odds of selling your business and maximizing exit value in a sale. Find out more about it here.


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