the herd means you fail

What a year. 

The year 2020 has challenged many of us more than any other time in our lives. Sure, we’ve all had bad things happen before – both personally and professionally, but on the whole, I imagine 2020 will go down in history as one of the most challenging for many of us.

I know for me 2020 has challenged me emotionally, physically, financially, and more…. and yet, there are great reasons to be optimistic about our future

I have a HUGE secret to share with you. Trust me, this is an absolute game-changer.

First, let me say that I see an incredibly bright future for myself, my family, my friends, and my country. I choose to see that. I could make other choices, but I choose optimism. 

Blind faith?

Absolutely no way. 

As entrepreneurs, I don’t expect it will be easy or just happen when the clock ticks 2021, but that is precisely why I am optimistic. I am optimistic because we are a country of entrepreneurs. Entrepreneurs are the people who defy the odds. We are the people who can build something from nothing. Entrepreneurs are the people who have been challenged and yet preserved. The pioneers. The explorers. The innovators… these are entrepreneurs.

I believe 2021 will be one of the best years in history BUT not for everyone. It will be full of opportunities for those who seek them. Actually I am already working on some of the biggest and most exciting projects of my career right at this moment. I have members in our ExitDNA program who are not only defying the odds but are setting record after record for growth, reach and impact. 

You might be reading and thinking, What is the message Mac?  What is the secret?

Here it is:

The most powerful action is often the least obvious (and sometimes the scariest).


When is the best time to buy stocks? 

When everyone has sold, and the market has crashed into panic, fear, recession, and the future looks dim. Life fortunes are made by buying when everyone else is selling. 

When is the best time to buy real estate?

When people think the area is too speculative, too risky, too early, too unknown – and/or when values plummet, and everyone else is selling. That’s when you buy. 

When do investors make the most money in startups? 

When people think the idea won’t work… when people think the idea is crazy… when it is too early – too risky – too unclear.

Do you see a trend? The herd (the masses with average thinking, making what appear to be obvious choices, are often WRONG).

If you want to make the next 12 months the best of your life, here is the formula:

  1. Take a deep breath.
  2. Turn off the news (average people and average thinking) 
  3. Ignore your social feeds (average people and average thinking) 
  4. Get incredibly clear on your goals 
  5. Take another deep breath, then, 
  6. Take massive action.

Invest where others are afraid.

Scale when others are contracting.

Hire when others are firing.

Take chances when others are being conservative.

Buy when others are selling.

Look, I’m not saying it is easy. It is a gut check… but if you want to do amazing things in life (scale, impact, freedom, exits, wealth), then you can’t follow the herd. You can’t be scared. You can’t pause and wait. 

If you need help getting clarity on WHERE or HOW to take action, let me know. I have dedicated my entire focus to two things:

  1. Living an amazing life filled with family, experiences, and impact, and
  2. Helping others do the same. 

So if you need help, send us a note

If you got it on your own, go make it happen.

Take action. Show the world there is a reason for optimism. By the time most people wake up to this opportunity of a lifetime, you’ll be ten steps ahead. 

Choose optimism. Choose action. 

Defy the odds.