The holiday season is magical, not because of the gifts we give or receive, but because of the time we spend with the people who matter most.

As entrepreneurs, time often feels like our scarcest resource. 

We pour so much of it into building our businesses, chasing goals, and solving problems. 

But today, I want to remind you of something important:

Time isn’t just a resource—it’s the greatest gift we can give.

The Importance of Being Present

When I think back on my own entrepreneurial journey, the moments I treasure most aren’t the deals closed, the milestones hit, or the awards received. 

They’re the small, quiet moments with my family—the conversations, the laughter, the love.

This Christmas, I encourage you to take a pause. 

Put the to-do lists aside, close the laptop, and be present. 

Whether it’s sharing a meal, playing a board game, or just sitting together, these moments matter more than we often realize.

Why Time Matters More Than Success

Your business can grow, your money and investments can grow, but time? It’s finite. 

How you spend it defines your legacy, as an entrepreneur and as a person.

At OPTION 3, we believe that building a business shouldn’t mean sacrificing the moments that make life rich and fulfilling. This holiday season, we hope you take time to reflect on what truly matters:

• Who are the people you’re building this life for?
• What memories do you want to create with them?
• How can you design your life to make time for what matters most?

A Simple Reminder

As you celebrate the holidays, remember: It’s not about how much you accomplish, but the quality of the time you spend with those you love.

If you’ve ever felt like you’re running out of time, I get it. I’ve been there. That’s why I built OPTION 3, and why I’m so passionate about helping entrepreneurs create businesses that align with the lives they want to live.

But today? Let’s put the business talk on hold. Today is about you, your family, and the gift of time.

On behalf of the OPTION 3 and ExitDNA teams, we wish you a holiday season filled with love, connection, and unforgettable moments with the people who matter most.

Here’s to a Merry Christmas and a New Year full of intentional, meaningful time.

Happy Holidays,
Mac Lackey