You've built something significant, but instead of freedom, you've created a business that demands everything from you. Most decisions require your input. Your phone controls your life. You can't step away without feeling like the business will suffer.
Time with friends, your spouse, or your kids. Maybe the trips to the gym or vacations are either off the table, or you are there, but not really there (as your mind is really in the office).
You should have all three. Create Scale, increase Personal Freedom, and the option to Exit when you want, at maximum value. All Three, Simultaneously.
I’m not a theorist. I’m not recycling generic business advice.
I’ve personally started, systematized, scaled, and exited six companies.
But I’ve been exactly where you are now – trapped by a business – and I created a proven methodology to break free.
Most coaches teach tactics…
If the answer to either question is NO, we need to talk.
Your answers reveal whether you’re building for true Scale, Freedom, and the option to Exit or you will stay trapped at 7 figures.
“I had the opportunity to work with one of Mac’s business partners on a brand that they had co-founded. Around that time, I was considering finding a mentor and saw Mac on LinkedIn talking about ExitDNA. I really had no intention or thought of exiting but he talked about scaling the business so you are ready to exit. That was interesting. I asked his partner and he said “No matter what it cost to be in a room with Mac, it is worth it!” I requested a call from Mac that day and easily found time on his calendar. On that hour long call, he went through what ExitDNA was about. He told me every business can be sold and focused on the importance of getting me out of the day to day. I have been working with Mac/ExitDNA for two years and cannot imagine ever leaving! The program and Mac have more than paid for itself. I can go on vacation, spend time with my family, empower my team while having scaled our business. When we do get acquired, it will be based on the story and opportunity the buyer has and not just numbers. I have learned an MBA level of knowledge! The one-on-one coaching and the connections I have made through ExitDNA are priceless. The cost of the program reflects that Mac is truly there to help entrepreneurs.”
Wendi Mathis HeldPresident True Hero
“My investment banker is an HBS graduate and thus EBITDA runs through his veins. It’s hard to sell a business on EBITDA if you don’t have much of it. Your program helped me find ‘hidden’ sources of value. I had my advisory team read your book and I referred to it often throughout the process. I believe this helped get them into a much more open mindset. At the end of the day, the buyers were more interested in an established platform which they could quickly scale, rather than past performance which is something you preach. You and ExitDNA helped me maximize exit value… Thank you Mac!”
Stu SvensonExited Founder (Panama, Central America)
“I cannot say enough about Mac Lackey and ExitDNA. First and foremost, Mac is not only smart as a whip and a true expert in business and optimizing for exit, but more importantly he is kind, humble and beyond generous with his knowledge. I originally hesitated joining Exit DNA because exiting wasn’t on our radar - I just wanted to learn from Mac because of his expertise. Now I realize that it was the smartest decision I ever made because if you structure and build your business to sell it just means you’re running a much more efficient business, which equals a more profitable and less vulnerable business. And when that time is right, we will be prepared for an exit. Whether you’re looking to exit in 6 months or 5-10 years, I would strongly recommend ExitDNA. One of the most beneficial aspect of ExitDNA, is the access to Mac. He is so generous with his time and genuinely wants to help. I cannot recommend this program enough!”
Tina AndersonCEO/Co-Founder, Just Thrive
“ExitDNA is a three legged stool with part 1 - Consulting that educates you on the processes and procedures of an acquisition; part 2 - Psychology by surrounding you with other entrepreneurs at different levels of success who have experienced similar challenges in their career and part 3 - Strategy that challenges you to think about your value proposition and how that can be leveraged with partners you likely have never considered prior.”
Kenneth C. PaulusFounder & CEO, React Holdings, LLC
“Mac is a terrific entrepreneur, domain expert and even better teacher. I had the pleasure of interacting with him and learning from him on an Island in Croatia in June 2019 and I was blown away. As a businessman/investor myself, I meet several people in this space. I found Mac to be one of the few people, that has first hand experience in what he is talking about, which makes him and ExitDNA an invaluable resource when structuring your company for an exit.”
Yash VasantVasant Group, India
“If you are contemplating an "exit," don't completely outsource the process. As a founder, no matter what amount of equity you sell, you get only one chance to do it - you can't afford to miss anything! Exiting is a journey and a learning experience. Mac Lackey is an incredible resource, coach and inspiration. He has provided me with a great deal of support throughout this process. Being a part of Exit DNA allowed me to access value creation strategies I didn't even know existed. The course has a ton of information, references and exercises to help shape the exit every founder dreams of. Exit DNA puts the seller in the driver's seat and in control of the sale process. No one knows your business better than you, so don't think a banker can do a better job than you!”
Laurie ArochViva Day Spa (Austin, TX)
“I started the ExitDNA program and working with Mac about nine months ago, and it was one of the best decisions I’ve made in my entire business career. We’re not planning an exit in the next couple of years, but I agree with Mac and others that thinking about your company through the lens of exit just makes it a better company. The ExitDNA program is powerful, well organized, and accessible for busy entrepreneurs like you and me. Mac is an incredible mentor. He’s been on all sides of the exit equation, as a founder, a board member, an investor and an acquirer—so he knows this world backward and forward. I can’t recommend Mac and the ExitDNA program enough.”
Chris KresserFounder, The Kresser Institute, NYT Best Selling Author
“When I first heard him speak at a conference I thought within the first 5 minutes, “I want to learn from that guy!”. Joining ExitDNA has been a tremendous and good use of my resources and of my time, I'm busy and Mac has set this program up to cater to CEO's, founders and busy people, like me. I found that I want to make time for it. It's the highlight of my week. Being in this incubator with other founders has really benefited me, even if we aren't in the same area. It has been super monumental to me in how I now view my business.
The journey he takes you on is methodical and very generous. I can't believe he gives away this information. No one has given me this level of depth on how to truly sell your business.
Mac has a huge heart for entrepreneurs and founders. He over delivers in this program. It's one of the best things I've ever done as a founder and I know that you will feel the same.”
Jessica ZweigFounder/CEO of SimplyBe Agency
“Hands down the most valuable educational experience I’ve ever had in business. Mac Lackey is the real deal and the ExitDNA course has added intrinsic value into any decision I’ll make in business moving forward.
The journey he takes you on is methodical and very generous. I can't believe he gives away this information. No one has given me this level of depth on how to truly sell your business.
Mac has a huge heart for entrepreneurs and founders. He over delivers in this program. It's one of the best things I've ever done as a founder and I know that you will feel the same.”
Yoni KozminskiFounder Escala and MultiplyMii
“Mac's framework and course can help founders and CEOs build a solid exit strategy and exit for a higher price. I wish I met Mac 5 years ago before I started and sold my company. Instead I spent 100s of hours trying to figure out an exit plan..ultimately ended up learning a fraction of what Mac teaches in 8 weeks.
The journey he takes you on is methodical and very generous. I can't believe he gives away this information. No one has given me this level of depth on how to truly sell your business.Mac has a huge heart for entrepreneurs and founders. He over delivers in this program. It's one of the best things I've ever done as a founder and I know that you will feel the same.”
Sujan PatelSerial Entrepreneur (Austin, TX)
