“I had the opportunity to work with one of Mac’s business partners on a brand that they had co-founded. Around that time, I was considering finding a mentor and saw Mac on LinkedIn talking about ExitDNA. I really had no intention or thought of exiting but he talked about scaling the business so you are ready to exit. That was interesting. I asked his partner and he said “No matter what it cost to be in a room with Mac, it is worth it!” I requested a call from Mac that day and easily found time on his calendar. On that hour long call, he went through what ExitDNA was about. He told me every business can be sold and focused on the importance of getting me out of the day to day. I have been working with Mac/ExitDNA for two years and cannot imagine ever leaving! The program and Mac have more than paid for itself. I can go on vacation, spend time with my family, empower my team while having scaled our business. When we do get acquired, it will be based on the story and opportunity the buyer has and not just numbers. I have learned an MBA level of knowledge! The one-on-one coaching and the connections I have made through ExitDNA are priceless. The cost of the program reflects that Mac is truly there to help entrepreneurs.”

Wendi Mathis HeldPresident True Hero

“My investment banker is an HBS graduate and thus EBITDA runs through his veins. It’s hard to sell a business on EBITDA if you don’t have much of it. Your program helped me find ‘hidden’ sources of value. I had my advisory team read your book and I referred to it often throughout the process. I believe this helped get them into a much more open mindset. At the end of the day, the buyers were more interested in an established platform which they could quickly scale, rather than past performance which is something you preach. You and ExitDNA helped me maximize exit value… Thank you Mac!”

Stu SvensonExited Founder (Panama, Central America)

“I cannot say enough about Mac Lackey and ExitDNA. First and foremost, Mac is not only smart as a whip and a true expert in business and optimizing for exit, but more importantly he is kind, humble and beyond generous with his knowledge. I originally hesitated joining Exit DNA because exiting wasn’t on our radar - I just wanted to learn from Mac because of his expertise. Now I realize that it was the smartest decision I ever made because if you structure and build your business to sell it just means you’re running a much more efficient business, which equals a more profitable and less vulnerable business. And when that time is right, we will be prepared for an exit. Whether you’re looking to exit in 6 months or 5-10 years, I would strongly recommend ExitDNA. One of the most beneficial aspect of ExitDNA, is the access to Mac. He is so generous with his time and genuinely wants to help. I cannot recommend this program enough!”

Tina AndersonCEO/Co-Founder, Just Thrive

“ExitDNA is a three legged stool with part 1 - Consulting that educates you on the processes and procedures of an acquisition; part 2 - Psychology by surrounding you with other entrepreneurs at different levels of success who have experienced similar challenges in their career and part 3 - Strategy that challenges you to think about your value proposition and how that can be leveraged with partners you likely have never considered prior.”

Kenneth C. PaulusFounder & CEO, React Holdings, LLC

“Mac is a terrific entrepreneur, domain expert and even better teacher. I had the pleasure of interacting with him and learning from him on an Island in Croatia in June 2019 and I was blown away. As a businessman/investor myself, I meet several people in this space. I found Mac to be one of the few people, that has first hand experience in what he is talking about, which makes him and ExitDNA an invaluable resource when structuring your company for an exit.”

Yash VasantVasant Group, India