Do people really want to do the right thing?
My answer is yes, sorta. Yes, most people are good, and they want to help others, improve conditions, lend a hand, and make a difference. There are bad people reading this, and you know who you are… but come on, most are good.
But what if it costs more to do good? Or what if it takes more time? What if doing good means making a personal sacrifice? Then, will they?
Again, YES, people WANT TO do good but let’s make it easier for them. Instead of debating and testing people to see if they are good, let’s engage them to do good. I bet they will, and they’ll be happy about it.
Companies, entrepreneurs, visionaries, and employees: let’s just decide together that we should create more situations where it is easy for people to choose doing good.
Make your product one dollar cheaper and donate that found dollar to charity, not to the bottom line. Net to the consumer is the same, the charity wins, and you get credit for helping… Everybody wins.
Instead of spending $10,000 on marketing, agree to donate $10,000 to a great cause if you achieve the same result (total sales, products sold, or whatever the metric you were using for marketing ROI). Let your customers help you get there. They will help make it happen.
Talk to your partners about matching your contributions. Ask employees to get involved. Not only can you move the needle, you can inspire others to do the same.
Do the right thing, and make it work for your business.
Don’t wait for profits to donate; donate to make profits.