What would you change if you were buying your company today?
Really think about it.
Because one of the most valuable exercises you can do, whether you’re considering selling soon or not, is to step into the shoes of a prospective buyer.
Not just for a day… but as a lens for how you build.
Why?
Because buyers see things differently.
They look for risk. They hunt for clarity.
They don’t care about how much effort you’ve put in —
they care about how clean, transferable, and scalable what you’ve built is.
And here’s the truth:
If you think like a buyer, it makes you a better builder.
Try this simple mental shift today:
Imagine your company was listed for sale this morning.
And you were a potential buyer.
Now walk through it with this lens:
- Where are the red flags?
- What would make you nervous?
- What would slow you down or drive the price down?
- But also, what would make you feel like, “This is a no-brainer. I’d pay a premium for this”?
Now… flip it back.
These are the things you can start fixing, today.
These are the things that will not only increase your company’s value, but they’ll make your business easier, cleaner, and more intentional to run.
This is a core part of what we teach inside Option 3.
It’s not just about exits.
It’s about building optionality into your business so you’re never stuck, and never forced to compromise.
We help founders:
- Clean up the things buyers look at first
- Build systems that reduce risk and increase valuation
- Clarify where you’re the bottleneck (and how to fix it)
If you want help seeing your business through the buyer’s eyes — and building something you could sell tomorrow even if you don’t want to — that’s what we do.
