I bet (hope) you have big goals and dreams.
And to achieve your dreams, I bet you have to grow.
Maybe more leads or more clients.
Perhaps you need to grow your team.
Maybe it’s more revenue… and more profits.
Or maybe to achieve your dreams, it is SCALE all of them.
That’s normal.
Guess what the #1 stated need for entrepreneurial businesses is?
How to scale!!!
Well, scale doesn’t just happen.
Sure, you are motivated. So, when you want to grow, you double down… running faster and working harder when you need to scale.
But the truth?
Hustling harder won’t lead to scale.
I know we’ve all been told that long hours and “grinding” lead to success. The reality is that success comes from creating systems and frameworks that reduce your time in the business (ie. set you free instead of tying you down).
Scale and freedom are DIRECTLY correlated.
If you want to scale, build a business that runs without you.
As you may know, my life as an entrepreneur changed when I was about to have my first daughter… (If you haven’t heard the story, watch this short video – it literally is the shift that changed everything).
Honestly, until that moment, I was living in the grind.
I was working crazy hours, I was stressed, and although I was making a ton of money, I was missing out on life. Trading my time for a shot at serious wealth.
At that moment, I decided I was done. I was no longer willing to make that trade.
I had to re-learn how to be an entrepreneur. And I made tons of mistakes that I want you to avoid.
But I cracked the code because I wanted to try and be a great dad.
- A dad home for dinner every night with my family.
- A dad who could be at school plays in the middle of the day.
- A dad who was truly THERE (not just in body – but phone down, focused)
Therefore, in the spirit of my goals to optimize for time with family, and being the kind of dad I wanted to be, I named my simple freedom formula, D.A.D….
Here’s the simple formula… and of course it works if you are a mom, you are single and any/every age, race, gender, etc. (the acronym just happened to be a psychologically perfect daily reminder for me and my goals):
- Delegate
- Automate
- Delete
If you want to scale your business, a business that you can exit at maximum value and want to have complete control of your time… you need to focus on freedom.
Freedom is the magic pill.
And to create freedom you have to take almost every task on your list and map it to one of those three (Delegate, Automate or Delete) except the incredibly small list of things that are in your Zone of Genius or Unique Ability. These are THE things that you need to personally focus on to move the needle.
My rule for entrepreneurs I coach is 80% of their “work” time needs to be focused in their Zone of Genius (whether that is sales, or writing code, or creative)… and almost everything else needs to be D.A.D…
To do this now you need to do four things:
- Do an audit of all of your tasks
- Decide how to Delegate, Automate, Delete (or Keep) each task
- Focus 80% of your time on your Zone of Genius
- Optimize for freedom (allocating it to what truly matters)
Inside Option 3, we help entrepreneurs transform their businesses and their lives with these critical steps, and we would love to help you do the same.
If you’re not sure where to begin—or if you want proven templates and guidance – we’ve got you. Just hit REPLY and we can see if you are a fit for Option 3.
Not there yet? Use one of our tools (The Task and Energy Audit) for free to get started.
Let’s find your next breakthrough together.
Mac
P.S. Systems are the secret weapon behind every business I’ve built. If you’re ready to build a business that scales with ease, check out how OPTION 3 can help you unlock the power of intentional entrepreneurship and finally free you from the grind.
